How To Market Your Business On Facebook And Twitter!

There are so many social media channels available that it’s hard to keep up, but it’s important to be familiar with each platform at your disposal. And as you want to create brand awareness, you can’t afford to ignore what makes each one unique.

If you’ve found an interesting article you want to share with your ‘fanbase’, what platform do you upload it to? Facebook? Twitter? You probably think it doesn’t matter where you upload it: as long as it’s online, people might see it.

But it does matter. Each channel is unique. It has different resources, and there are different types of people there. You want to post your content to a platform where it will be appreciated and users will engage with it. 

92% of business owners indicated that social media is important to their business, according to Forbes. In other words, getting it right can significantly impact your growth.

People use social media to learn new information, discover people and companies, and keep updated with news and share stories.

FACEBOOK

Facebook has a community culture.  People use it to connect with people they know. Many of us don’t accept invitations from people we don’t know. What this means to you is that you don’t want to just post information about your industry.

A recent study by Boston University found that people use Facebook to fulfil their need to belong and the need for self-presentation. People upload family pictures and share personal information on Facebook because they want to let people in on their lives. Private people tend to not update their Facebook profile regularly because they aren’t comfortable letting people in. 
  

1. Share Your Feelings, Values And Thoughts 

Facebook is a space to express your private life. People should get to know you - not your business - by what you post. That means avoid over-promoting your website and contact information. If you’re wondering why your page is receiving few ‘Likes’, it’s probably because you’re doing just that.  Provide insight into who you are by creative posts that have personality.

2. Track Your Audience

Understand who is following you and post content they would find appealing. You can’t be selfish in social media. After all, you are posting content for other people to engage with.

3. Post Pictures More Than Text

 There has been a move to becoming more visual, because people are more likely to read your post if there is an image accompanying it. This     is because when people scroll       their timeline , images are more               eye-catching than text.

4. Add  Links To Relevant  Content 

You have a lot of room to write your status. The huge bonus to this channel is that people can share and ‘like’ posts they find interesting, so you show up on their friends’ news feed.

TWITTER

Twitter is the easiest social media platform to grow because you can connect with other users directly. With every tweet you upload, the ultimate goal is for people to
retweet it, and then their followers to retweet, though that of course takes time and dedication.

The benefit of Twitter is  that you can easily connect with people from all around the world.

1. Make Conversation 

People love sharing their thoughts on Twitter and expect companies to have a social media presence. Don’t just put a tweet out there and expect people to ‘do something with it’. Ask questions to get a conversation rolling. You could even hold a regular Twitter chat where you answer questions.

2. Don’t Put Lengthy Tweets 

It sounds crazy that you only have 140 characters and I’m telling you to not use all of them. But the idea of Twitter is that you can receive information quickly by scrolling through your timeline. If users see a lengthy post, they’re likely to skip it, especially as most people scroll through quickly before work, at dinner and in the evenings.

3. Use Text More Than Images 

Contrary to Facebook, text performs better than images, according to quicksprout.com. In addition, I encourage you to write tweets that contain a link - specifically to your website.  Share interesting articles and news you think your followers will be interested in too, even if it isn’t something from your website.

4. Use Quotes

 You are an expert; you know what people want to know. Post motivational quotes to show that you are passionate about your industry.

5. Add A Call To Action

 The best way to get someone to do something is to tell them. Post a link to your website with text    saying ‘click here for more info’. Put things like ‘RT if you are looking for an Accountant’ to get people to engage with you.

6. Tag Suitable People

 If you decide to tweet a link to an article, why not try to find the writer on Twitter and mention them in your tweet?  The person may see this in their notifications and retweet, so their followers see your account.

It’s essential that you post for the right platform to sustain a strong social media presence.  Always think what your followers would want to read and see, to keep you focussed.

PJ

☎ 020 89310165

☏ 07900537459

✉ pushkar.joshi@apjaccountancy.com

What is Experiential Marketing? 4 Simple Techniques to Implement it!

We often hear or read about experiential marketing in the business press. So, what is it and what is it all about?

What is Experiential Marketing?

Experiential marketing is a way of marketing in which the customer/consumer is made to experience the product rather than just seeing and hearing; includes as many other human senses as possible. It essentially involves the promotion of your business and brand in a way that allows both customers and prospects to connect and interact with you and have memorable experiences. Based upon such brand-related encounters, your customers may or may not accept your product or service offering.

4 Simple Techniques to Implement Experiential Marketing:

The success of an experiential marketing initiative depends upon the quality and impact of the techniques you incorporate into your campaigns in order to attract attention. Developments in the mobile world, social networking, and content marketing have ensured that the business environment today is set for experiential techniques.

1. Ensure that the marketing strategy is brand-related

There is no point in running a campaign if prospects are unable to identify your brand. The way in which you promote your brand should communicate that it impacts the lives of your target audience positively. They must be able to relate with your products or services in order for them to accept your brand.

2. Connect with customers digitally

You can reach out to your existing and potential customers via connected devices such as smartphones and tablets. In order to do this effectively, you will have to create content marketing and social media campaigns based upon the interests of your prospects. Focus on the things they are interested in, or that are important for them.

3. Build brand association

Do not forget emotional relevance. By using experiential marketing campaigns, you want buyers to gradually become connected emotionally to your brand and this is what will ultimately secure their loyalty. If they like your brand, what it represents and how it makes them feel, they will take proactive measures to gather purchase-related information. Ensure that your experiential campaign creates a customer experience that becomes synonymous with your brand in a positive way.

4. Be newsworthy

Make your business newsworthy in order to increase its reach and visibility among your target market. Experiential campaigns can do this very well, provided you implement the right strategies. When your existing customers cannot stop talking about the quality of your products or services, they will essentially be ambassadors for your brand.

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4 Important Elements to measure your Online Marketing Success!

Businesses often wonder if their online marketing is successful.  Here are a few metrics which may help your business measure online marketing success.

1. New Business and Increased Revenue

This is the ultimate sign of a successful marketing campaign. While driving traffic to your site, gaining relevant social media followers and building your base of inbound leads are all steps in the right direction, the main goal is to grow your firm. When you see an increase in new business and revenue from leads which originated online, it’s a safe bet that your online marketing is successful. However, if you aren’t gaining new business opportunities as a result of your marketing efforts, it might be time to re-evaluate. For instance, if you notice an increase in the amount of traffic to your website, but not a higher number of inbound leads, it might be time for a website redesign. Why? Bounced traffic is an indicator that your homepage lacks clarity and/or engaging conversions. Or, if your content is frequently being read and downloaded, but your prospects aren’t taking the next step, you might want to re-evaluate your calls-to-action.

2. Followers and Shares

Before beginning a new marketing campaign, take a moment to track your existing number of followers across each of the social media platforms currently employed. With this knowledge, you will be able to assess the degree to which your latest marketing efforts have increased the firm’s visibility. It is also helpful to know the average number of shares your content generates, as this will tell you which types of content generate the most interest.

3. Website Traffic

A primary goal of online marketing is to drive traffic to your website. It is therefore essential to know what your traffic numbers are prior to any campaign. If your website begins to see more traffic after the initiation of a campaign, this is a good indicator that your marketing efforts are working. Monitor the sources of your inbound traffic to identify the sites or pieces of content that are bringing in the most traffic, and use this information to plan future campaigns.

4. Inbound Leads

The actions your prospects take in reaction to your marketing efforts are one of the best ways to measure your success. When more people reach out to your firm for consultations or fill out contact forms, it’s a sign of a successful campaign. If your list of prospects and influencers is growing, your marketing is doing its job. All of your online activity—from the content you produce, to your social media interactions—should work towards driving more prospects and influencers to reach out to your firm and show interest in your services. Your prospects might show interest by simply sharing their contact information or signing up for a webinar, or they might ask for an appointment to see one of your sales people.

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