There are so many
social media channels available that it’s hard to keep up, but it’s important
to be familiar with each platform at your disposal. And as you want to create
brand awareness, you can’t afford to ignore what makes each one unique.
If you’ve found an interesting article you want to
share with your ‘fanbase’, what platform do you upload it to? Facebook?
Twitter? You probably think it doesn’t matter where you upload it: as long as
it’s online, people might see it.
But it does matter. Each channel is unique. It has
different resources, and there are different types of people there. You want to
post your content to a platform where it will be appreciated and users will
engage with it.
92% of business owners indicated that social media is
important to their business, according to Forbes. In other words, getting it
right can significantly impact your growth.
People use social media to learn new information,
discover people and companies, and keep updated with news and share stories.
Facebook has a community culture. People use it to connect with people they
know. Many of us don’t accept invitations from people we don’t know. What this
means to you is that you don’t want to just post information about your
industry.
A recent study by Boston University found that people use Facebook to fulfil their need to belong and the need for self-presentation. People upload family pictures and share personal information on Facebook because they want to let people in on their lives. Private people tend to not update their Facebook profile regularly because they aren’t comfortable letting people in.
1. Share Your Feelings,
Values And Thoughts
Facebook is a space to express your private life.
People should get to know you - not your business - by what you post. That
means avoid over-promoting your website and contact information. If you’re
wondering why your page is receiving few ‘Likes’, it’s probably because you’re
doing just that. Provide insight into
who you are by creative posts that have personality.
2. Track Your Audience
Understand who is following you and post content they
would find appealing. You can’t be selfish in social media. After all, you are
posting content for other people to engage with.
3. Post Pictures More Than Text
There has been a move to becoming more visual,
because people are more likely to read your post if there is an image
accompanying it. This is because when
people scroll their timeline ,
images are more
eye-catching than text.
4. Add Links To
Relevant Content
You have a lot of room to write your status. The huge
bonus to this channel is that people
can share and ‘like’ posts they find interesting, so you show up on their
friends’ news feed.
Twitter is the easiest social
media platform to grow because you can connect with other users directly. With
every tweet you upload, the ultimate goal is for people to
retweet it, and then their followers to retweet, though that of course takes time and dedication.
retweet it, and then their followers to retweet, though that of course takes time and dedication.
The benefit of Twitter is that you can easily connect with people from
all around the world.
1. Make Conversation
People love sharing their
thoughts on Twitter and expect companies to have a social media presence. Don’t
just put a tweet out there and expect people to ‘do something with it’. Ask
questions to get a conversation rolling. You could even hold a regular Twitter
chat where you answer questions.
2. Don’t Put Lengthy Tweets
It sounds crazy that you only have
140 characters and I’m telling you to not use all of them. But the idea of Twitter is that you
can receive information quickly by scrolling through your timeline. If users see a lengthy post, they’re
likely to skip it, especially as most people scroll through quickly before
work, at dinner and in the evenings.
3. Use Text More Than Images
Contrary to Facebook, text performs
better than images, according to quicksprout.com. In addition, I encourage you to write tweets
that contain a link - specifically to your website. Share interesting articles and news you think
your followers will be interested in too, even if it isn’t something from your
website.
4. Use Quotes
You are an expert;
you know what people want to know. Post motivational quotes to show that you
are passionate about your industry.
5. Add A Call To Action
The best way
to get someone to do something is to tell them. Post a link to your website
with text saying ‘click here for more info’. Put things like ‘RT if you are looking for an Accountant’ to
get people to engage with you.
6. Tag Suitable People
If you decide
to tweet a link to an article, why not try to find the writer on Twitter and
mention them in your tweet? The person may
see this in their notifications and retweet, so their followers see your account.
It’s essential that you post for
the right platform to sustain a strong social media presence. Always think what your followers would want
to read and see, to keep you focussed.
PJ
☎ 020 89310165
☏ 07900537459
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