How to Write a Perfect Press Release?

A well-written press release should be short, to the point and contain all the essential information in the first paragraph.  Most importantly, it should be a complete story that could be published without too many changes, as all the facts are there and the content is well structured.

Here are a few tips to help you to put together a good press release.

Put in the most newsworthy information

Who, what, when, where should be at the top, with the least important information at the bottom - this is called the inverted pyramid model and it is how journalists are trained to write.

Facts and photos

Boost your story with relevant data and good photos (ideally taken by a professional photographer, not taken on a smartphone). Include one photo and say “more available” rather than clogging up journalists’ inboxes with big files.

Call a spade a spade

A journalists’ job is to untangle professional jargon before it reaches the press. You can make their life a bit easier by avoiding technical terms and writing in plain English.

Quotes

Quotes are important but they need to add something to the story without repeating information contained elsewhere. Try to avoid being “thrilled” “honoured” or “excited”.

Don’t attach your story, put it in the body of the email

Don’t send one line emails saying “See Attachment”. It may not be opened. Always paste the press release directly into an email so it can be easily read on a smartphone or tablet.

Give it a good headline

Your headline should tell the story even if a person doesn’t actually read the rest of the article. If you want ideas on how to write a good headline, just pick up a newspaper and have a read. Which headlines catch your eye and why? Now try to write a similar headline for your press release.

Are you ready to write your business Press Release yourself? Let us know your experience and the response. Also share with us if you have any more points to add.

Strategy Versus Tactics - What to implement for your business?

Do you know the difference between strategy and tactics? Many senior managers who think they are talking about strategy are really focusing on tactics.   Indeed, many small and medium sized businesses aren’t very good at creating and executing a business plan at all. As a result, a lot of business owners and managers operate at a tactical rather than a strategic level; responding reactively versus proactively.  So, what is the difference? A simple explanation would be to say that strategy refers to the "what and the why" and tactical refers to the "how". Strategic thinking, planning and actions require the ability to look at the "big picture", recognise patterns and trends, establish priorities, anticipate issues, predict outcomes, and have strategic alternatives to engage as necessary. Strategic plans involve the vision, the mission, the guiding principles and the goals for the business. Tactical is the more hands-on or the "doing it" part of getting the job done, to ensure the strategic goals are met. The tactics are the detailed actions needed to meet the goals or solve a problem. An example would be, Strategy: Be the leader in terms of sales and percentage market share in the mid-market in our industry sector in the UK. Tactics: Offer lower cost solutions than our competitors, win 5 new contracts worth at least £100,000 each and expand our business by buying out two competitors over the next 12 months. When it comes to managing any business, having a good strategic plan and utilising good tactics are both very important. A business owner or a management team leader must know and use strategy and they must also have an awareness of their business's tactics. It is important to note that this does not mean that management should perform these tasks on a regular basis. The whole team has a responsibility to undertake the right tactics in order to deliver the company strategy. If the management team are truly aware of what "good tactics" are and are able to recognise them, they will become "tactically credible" in the eyes of their team mates.

It is critical for the owners and managers to  have this credibility in order to demonstrate to their team members how the tactical work helps the overall business to achieve its strategic goals and objectives.

4 Strategies to Embrace Diversity in Your Business Place!

Diversity is an economic and legal priority in business. It increases the bottom line, encourages innovation and steers businesses away from legal issues. Business owners, managers and employees need to find ways to embrace and respect diversity. Diversity, in business, makes it more sustainable & successful.

Take a moment to write down what your biases are and how you can avoid these affecting the way you conduct yourself when you are at work. Here are 4 strategies to start with:

1. Language

Avoid language that demeans a particular group of individuals. Avoid being patronising and jokes that have religious or cultural inferences.

2. Invite input from people with different backgrounds

Not only does this show respect, it makes good business sense to have a diverse opinion.  Inviting people from many backgrounds and cultures will increase the pace and creativity involved with innovation.

3. Respect religious holidays

Most businesses respect Christian holidays. However, all important religious holidays should be respected for employees of that particular religion.

4. Recruitment

When hiring or promoting individuals do so on the basis of facts only. Skills, abilities, knowledge and results should be the only factors involved in your decisions.

Though there are a lot more, these help you start with implementing diversity at your work place. Embrace diversity in your firm and you are on the way to a more fulfilling and productive business.

The world is a mosaic of cultural differences and the workplace should be as well. Respecting your colleagues and employees is paramount to tapping the valuable diversity in your business.

What are your thoughts?

Contact us for further advice to have a diverse company culture!
☎ 020 89310165 | 📱 07900537459 | ✉ info@apjaccountancy.com

Engaging Employees through listening!

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 Engaging your employees is very important if you want to keep them on board. The traditional reward for good performance is a pay rise and while most employees would welcome this, managers need to give that little bit extra to particularly strong employees. Pay rises might boost performance for a period of time, but they don’t tend to generate sustained levels of engagement from your team.

Sometimes managers think that because they aren’t hearing much from their employees that everything is fine. However, this generally isn’t the case. Perhaps your employees are either scared to approach management to discuss issues or are quite passive and they don’t really care anymore. Either way they are not engaged or energised in their work. If you want your employees to go the extra mile for you, then you need to give them support.

When it comes to engaging with your employees, the ability to listen is key. Listening is defined as the act of hearing attentively, or to hear with intention. It is not just nodding along while half concentrating on what the other person is saying. If listening is so powerful, then why do so many businesses and their managers do so little of it when it comes to listening to employees?

The ability to listen is a very powerful asset. The best managers and business executives don’t necessarily have all the answers. Often, the ideas they employ are not their own. However by listening to their people and choosing the best ideas produced by their team, they can make decisions that can potentially move the whole business forward.

Very often, the people who are considered to be the best communicators are the ones who listen to others. Why is this? Maybe it is because people like listeners, and leaders who are great listeners are often great leaders. Employees want to know that their voices are heard, and that they matter to the firm. Nothing is more frustrating for employees than to come to work in a place where they are treated like a number.

The untapped resources and ideas locked in the hearts and minds of employees could be worth a lot to your business. A great manager or leader is the one who unlocks and taps into the brilliant minds of their employees by listening.

Hashtags - Getting More Exposure on Social Media

Hashtags were first created by an early Twitter user as a way to keep up with new abbreviations and trending phrases. While they were originally implemented into the Twitter platform, hashtags can now be used across a wide variety of social media sites. The proliferation of hashtags is truly incredible. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between.

In short, a hashtag is a word or phrase that is preceded by a number sign, in the form of #keyword. Hashtags are commonly a single word, something like #marketing, but sometimes they can be comprised of an entire phrase, like KitKat's #HaveABreak.

When you're using hashtags in your content, you're identifying the most important and popular keywords to highlight. Users are able to search through social media, both on individual platforms and on third-party websites which scan many different news streams, and find you or your message by the hashtags you've associated with it.

Two types of hashtags

There are essentially two types of hashtags: those that consumers can identify with your brand, and hashtags that are currently trending.

Hashtags which represent your brand are the ones you should be focusing on in the long-term. These are phrases that should be highlighted on a regular basis in your posts and tweets, and will serve as the foundation of your hashtag marketing strategy.

Trending hashtags are phrases that are really popular on social media and have the possibility to bring you a lot of online profile in a short period of time. While Twitter provides the most popular hashtags directly on its site, other websites like Sprout and Trendsmap can make it easy to find out what words and phrases are trending across various different social media platforms. It's important to keep it relevant. Make sure your hashtag is related to your post content. Using one or two keywords and phrases in your posts is acceptable, but refrain from putting too many in there at once. Not only does this take away from the content you’re actually trying to promote, but it can also push consumers away who see the practice as unprofessional.

Which hashtags to use

Websites such as Hashtagify.me and Twellow.com are great tools which have lots of data you can use to analyse hashtags. These tools allow you to identify which are the most popular or relevant hashtags. When you type in a hashtag, these services will show you other hashtags to consider and will display how popular each hashtag is and how closely it correlates to the original. This information is invaluable to business people who want to promote their products and services over social media. By using keywords that are truly relevant to your product, service, or even just your target market, you can connect with a wide range of prospective customers.