Showing posts with label Business Strategies. Show all posts
Showing posts with label Business Strategies. Show all posts

Friday 5 June 2015

What is Experiential Marketing? 4 Simple Techniques to Implement it!

We often hear or read about experiential marketing in the business press. So, what is it and what is it all about?


What is Experiential Marketing?

Experiential marketing is a way of marketing in which the customer/consumer is made to experience the product rather than just seeing and hearing; includes as many other human senses as possible. It essentially involves the promotion of your business and brand in a way that allows both customers and prospects to connect and interact with you and have memorable experiences. Based upon such brand-related encounters, your customers may or may not accept your product or service offering.

4 Simple Techniques to Implement Experiential Marketing:

The success of an experiential marketing initiative depends upon the quality and impact of the techniques you incorporate into your campaigns in order to attract attention. Developments in the mobile world, social networking, and content marketing have ensured that the business environment today is set for experiential techniques.

1. Ensure that the marketing strategy is brand-related

There is no point in running a campaign if prospects are unable to identify your brand. The way in which you promote your brand should communicate that it impacts the lives of your target audience positively. They must be able to relate with your products or services in order for them to accept your brand.

2. Connect with customers digitally

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You can reach out to your existing and potential customers via connected devices such as smartphones and tablets. In order to do this effectively, you will have to create content marketing and social media campaigns based upon the interests of your prospects. Focus on the things they are interested in, or that are important for them.

3. Build brand association

Do not forget emotional relevance. By using experiential marketing campaigns, you want buyers to gradually become connected emotionally to your brand and this is what will ultimately secure their loyalty. If they like your brand, what it represents and how it makes them feel, they will take proactive measures to gather purchase-related information. Ensure that your experiential campaign creates a customer experience that becomes synonymous with your brand in a positive way.

4. Be newsworthy

Make your business newsworthy in order to increase its reach and visibility among your target market. Experiential campaigns can do this very well, provided you implement the right strategies. When your existing customers cannot stop talking about the quality of your products or services, they will essentially be ambassadors for your brand.

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Wednesday 29 April 2015

How To Have A Social Media Presence Without Being Present?



Running a social media strategy as well as being a business owner will only lead to stress and sleepless nights.  But everyone is on social media, right? Even the Pope.
You need to strike the balance between informative and annoying. Studies show the optimal postings for the two most popular networking sites are:

Twitter: 3 posts, daily
Facebook: 5 posts, weekly

Doesn’t require a lot of effort, does it? But finding free time is any business owner’s challenge, so you need a method of having active accounts, without it taking hours and feeling like a chore. 
Welcome to scheduling. It’s a strange thought that people can tweet without actually being behind the screen at the time, but it’s a time-saving approach to social media marketing.

Having a consistent online presence is a necessary part of marketing, but you don’t want to be doing it every day.
So which schedule tool should you use?
TWITTER

1. Tweetdeck
For Tweetdeck newbies, this is your new best friend when it comes to developing your Twitter presence.

You don’t have to create an account; just sign in with your Twitter logins and you’re off - no email confirmation required. And it’s free! Music to everyone’s ears.

You can plan posts into the far future. Ideal for those who have a lot to say. A huge pro is that Tweetdeck’s layout looks similar to Twitter (probably because Twitter bought it in 2011).

At any time, you can log back in and amend scheduled tweets or delete them. This is a great idea if something you have scheduled is no longer accurate or relevant. You can keep track of when your posts are, too, if you log in often.

HOW TO USE IT
2. Sign in using your Twitter login details
3. Click ‘New Tweet’
- Select your account
- Type your tweet you want scheduling
- Click ‘Schedule Tweet’
- Select the relevant date and time
- Once you’ve proofread, click ‘Tweet at…’-

TIPS
- Don’t be confused by all the columns. The beauty of Tweetdeck is that you can see your direct messages, timeline, notifications and messages all on one screen. Delete all the columns apart from ‘Scheduled’ to tidy up your dashboard.
- Scroll to the right of the page, so you can just focus on the Scheduled column. Here you will see all the tweets you have planned for the future.
- If you have multiple accounts, you can add them all. You can even post the same content across all accounts easily, by selecting all the accounts.
- Don’t forget to add an image with your text, too. Just select the ‘Add Image’ option, before submitting the tweet.
- Once you become an expert, utilise all the columns by monitoring what your followers are retweeting and your notifications.

FACEBOOK

Even avid social media users don’t know you can use Facebook to schedule posts and many are paying for services that do no different.
Using Facebook to schedule is free and you can prepare a post using the same process as posting normally. You can only automate on a page, not a personal account. Again, you can see your scheduled posts and amend or delete them at any time.

HOW TO USE IT
1. Sign into your Facebook page.
2. Type the post you want scheduling. Do not click ‘Post’.
3. Click on the clock symbol.
4. Select the date from the calendar and choose the time you want the post scheduling.
5. Click on ‘Schedule’ once you’re happy with your post.

TIPS
- With a 63,000 character limit, utilise this space with detailed posts.
- You can schedule up to 6 months ahead, so plan time-relevant posts, such as Christmas.
- Be consistent with your postings. Aim for at least 5 a week.
- Avoid newsworthy content, because for the date you’ve scheduled it, it will no longer be news.
- Select your times wisely. People are more likely to see your post at 7am, when they are waking up, than 9pm on a Friday night. Target locations will also play a part. 

It’s tempting to rush scheduling, but your followers will notice if you’ve just posted anything. Interesting posts about the industry, links to your service and entertaining posts will vary your content and make your account interesting.

Be wary of posting at the same time and day across your accounts, because you want to mix it up a bit.
Scheduling makes life easier, but don’t neglect your accounts. Regularly checking notifications and interacting with your followers will further improve your social media marketing.

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Contact us for all your Business Building & Accountancy needs!
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Wednesday 10 December 2014

4 Steps to execute a Business Plan Effectively!

Failing to plan, plan to fail. We all know this. However, many businesses who create a strategy or business plan fail to execute it to any significant degree. This is because it requires change, commitment, innovation, leadership and numerous other things to align your business in a way that facilitates the execution of your plan.

These 4 steps will help you to successfully execute your business strategy:

Clarify your vision


Image Source: PanoramaStock.com

 

Define what the business will look like if your strategy is executed successfully. Develop a summary of that vision and communicate it to all stakeholders. Communication must also be consistent - keep the vision in front of your team and make it a part of their daily lives. People cannot follow you successfully if they don't know where you want to go.

Set goals

 

Image Source: PanoramaStock.com

As part of your planning process, you should develop 4 or 5 critical goal categories. Each of these categories should be broken down and given specific goals with due dates, metrics to show progress and the names of the people that are accountable for their completion.

Align systems and people

 

Image Source: PanoramaStock.com

This is the step where most businesses encounter trouble with strategy execution, as they do not take the critical step of aligning people and processes to attain their vision. They just assume that the firm will "figure it out". All systems, people, incentives and business processes must be aligned with the new strategy. People must understand what they need to do and how their role affects successful execution of the strategy. They must get help in establishing priorities on what to do, as well as what not to do, to ensure that the overall strategy doesn't get lost in the day-to-day.

Review

 

Image Source: PanoramaStock.com

The business should hold annual reviews of their current strategy and how outside forces have impacted on it. The aim of the review should be to determine whether the strategy is still valid, whether the firm is making adequate progress and what customers think. Strategy execution doesn't just happen; it must be driven with the same commitment that built the business in the first place.

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Wednesday 12 November 2014

Managing Your Time Effectively —Is The Route To Your Success



We’re almost approaching the end of 2014. What have you got done this year, and what will you get done during 2015?
I must confess, I used to be terrible at managing my time. And even now, whilst I manage my time fiercely, I still have to work at it. There’s no short cut. It takes real discipline to ruthlessly manage your time. However, what I do know is that there is a VERY high correlation between success and how well a business owner manages their time. Ultimately, the more you get done, the more successful you’ll be. Of course, you can be a busy fool. But the more time you give yourself to improve your business, your own development and the people around you—the more successful you’ll be.
But time is ALWAYS against you. Don’t you feel that the older you get, the quicker time passes? I’m not sure why this is, but each year seems to pass more quickly than the previous one. The days, weeks and months seem to roll into one, and before you know it 6 months have passed. You’re left wondering, ‘Where did thetime go?
Now that’s okay as long as you plan your year out AND manage your time ruthlessly. However, most people spend more time planning their holidays than planning THEIR YEAR AHEAD. 

If you plan - you get more done, much more done. If you fail to plan and set goals, it’s surprising how little you’ll accomplish.
All the high achievers and successful people in this world identify planning and goal-setting as a major contributor to their success. 
Why? Because in addition to giving them a clear roadmap, it also helps them plan their daily/weekly/monthly schedules, and effective management of time enables them to get more work done in a week than most other people get done in a month.
Now, I’m not going to spend any time talking about goal-setting (I’ve covered this before), but what I’d like to talk about are a few proven tips and strategies I’ve learned along the way, which have made me “one of the most prolific ‘work machines’ on the planet” (not my own words!). I promise you, getting stuff done is a crucial skill you can learn—but one that will ensure you reach your goals and dreams quicker than you ever thought possible. But mark my words…
None of this is easy. You have to be selfish with your time. People around you will NOT like it (until you’ve ‘trained’ them in your new ways). You’ll find it easy to slip back into your bad habits, but you must fight, and fight hard, to stay the course. Of all the main attributes surrounding success, managing your time effectively, whilst not easy to do, is certainly one of the easiest to acquire and develop.  
It’s also something that isn’t often associated with growing a business, but effective
management of your time is a very potent weapon (and, conversely, poor management of time can be a real business growth inhibitor).
The good news is that you can significantly improve your output if you follow my simple ‘5 Key Time-Management Tips For High Performers’. 

So here are my key Time-Management Tips:
Planning: Plan each month and then each week and then each day based on your goals.
The key here is to establish what you need to do each month to accomplish your goals.
Then break these tasks down to weekly and then daily tasks.  You must always prioritise these ‘goal-orientated tasks’ before ‘general tasks’.
You’re probably thinking—this will take a lot of thought and time to plan out. You’re right. It does. That’s why so few people do it. That’s why so few people succeed in life.
Do not underestimate the power of carrying out this first step—it is the key to your success.
Work During Your High-Performance Times: You’ll get much more done in times when your body is alert and active.
For me, this time is 5.30am-1pm and 8pm-11pm (but you’ll know when you’re at your best).  The worst times are generally after eating! My performance drops significantly after lunch. So I do all my writing in the mornings and other less important work in the afternoons.
It’s during these high-performance times that you should carry out your ‘Goal-Orientated Tasks’.  This one step alone will improve your output significantly—so make sure you only allocate this time to the important tasks!
Use the less productive times for ‘general tasks’ and meetings.
Here’s why using your high-performance time is so important…
1. Since our minds are more active and fresh, we can get more done.
2. Concentrating on the task at hand is much easier.
3. Our creative juices are flowing when our minds are more active and alert.
Block Out Your High-Performance Times: Next, make sure you block out your high-performance times and under no circumstances let other things get in the way.
Again, this is key to your success. Treat your high-performance times as compulsory appointments (in other words, you can’t cancel them).
If you have a secretary or PA, make sure they understand these ‘appointments’ are never to be broken and replaced with anything else.
Resist All Distractions: During your high-performance times, turn off your mobile, take your office phone off the hook and don’t open your e-mail programme.
Even one interruption can set you back an extra 15-30 minutes, not including the time of the interruption.
This does take a high level of discipline. In the early days you’ll find the temptation of leaving your phone or e-mail programme on hard to resist, but I promise you, if you cave in, this will slash your effectiveness by at least 50%.
Once you force yourself to reduce your distractions to zero, you’ll find it very liberating!
For example, as I’m writing this newsletter, it’s 8.52am. My phone is turned off. My e-mail is turned off. I am NOT contactable by anyone (not even my wife, no matter how hard she tries! - although now ‘she gets it’ so doesn’t bother). 
Seriously, this one discipline will make a massive difference to how much work you get done. Not one in 100,000 people have the mindset to do this, so mastering it will put you on a productivity level way above 98% of people around the globe.
Tell Staff (and Family): You must explain to staff and family that, unless it’s an emergency, you are not to be disturbed during your high-performance times.
If your wife (or husband) is anything like mine, it will take time for them to realize you’re serious about this. Helen didn’t even think she used to interrupt me, so every time she did, I made a note of it. That did the trick!!   
By adhering to these 5 key time-management tips, I guarantee you’ll get so much more done. This translates to greater income and more success.
The important thing is to discipline yourself. If it was easy to do these things, everyone would be doing them. The fact is, most people lack real discipline. And getting a high volume of stuff done requires real discipline. You can do it if you put your mind to it. But you have to work hard at it!

Tuesday 14 October 2014

Using The ‘Moving Parade’ To Grow!



Most business owners give up too soon. What I mean by this is that they may put a large amount of effort into creating a list of potential clients, devising a mailing (or e-mail, etc.) and mailing a marketing piece to that list.
Their investment in time and money can be considerable. No doubt you’ve done something in the past like this?
Don’t get me wrong—all this should be applauded. Getting something out there is infinitely better than doing nothing (something we constantly remind our clients about). But it’s a flawed plan.
Why?
Because selling any product or service is all about timing. Just because someone isn’t interested in buying your products or services today, it doesn’t mean they aren’t going to be interested tomorrow.
That is, in essence, what The Moving Parade is all about. Let me explain this further…
Let’s say that at the moment you’re really happy with your car. You’ve got no intention of changing it. Therefore, every advert, every mailing or any contact you have with a car dealer or car manufacturer is wasted on you.
Letters go in the bin without a second thought. You pick up your newspaper when the adverts come on TV. You simply aren’t interested. And nothing will prompt you at this stage to even consider changing your car.
However, three months later your circumstances have changed. You need to do more travelling, and so you decide it’s time to look for a more suitable car.
Now every mailing, advert, or communication to do with cars is instantly given attention by you. You’re ‘in the market’ for a new car and you develop an insatiable appetite to find out as much as you can about the cars which would suit you best.
This happens every single day when people are buying products and services.
The problem, though, is we don’t know WHEN their circumstances are going to change.
Therefore, if you don’t keep in touch regularly with your prospective customers, you’ll never get ‘lucky’ with the timing – because people move in and out of the market, depending on changing circumstances.
The Moving Parade Diagram.
By keeping in contact at least once a month, the chances that you will hit the prospect at the right time are increased tenfold. You will get ‘LUCKY’!
Plus, if your marketing pieces are memorable in the first place (remember, your marketing always has to stand out—DON’T BE BORING) it’s not inconceivable that a large proportion of your recipients will keep your material for a rainy day (when their circumstances change). The more material they keep for future reference—the better.
It doesn’t get any easier than this, does it? No one said growing a business was easy. But by adhering to just a few key principles, The Moving Parade being one of them (and others we discuss in this newsletter), your continued pursuit of greater success is assured.
But back to The Moving Parade...
 What can you send each month that will engage with the recipient (even if they’re not ready to move suppliers)?
Well, your monthly printed newsletter, of course.
A printed newsletter is, without question, one of the best tools in your marketing arsenal (this is why we created this newsletter!). But it takes time to create. For example, ‘The Business Builder’ takes us a couple of days to write (sometimes longer). It may take 3 or 4 days to write an 8-page newsletter.
But writing and mailing your own monthly newsletter (it is important you mail it and DON’T e-mail it) is one of the keys to your success. Not only can it be engaging, so readership is high, it also takes advantage of The Moving Parade. And, with low printing costs, you’ll be surprised how cheap it can be to produce an 8-page newsletter!
Do this one thing and your sales and profits will increase. Do NOT take this lightly. Taking advantage of The Moving Parade is one of the simplest yet most rewarding marketing strategies you can apply to your business, and one we recommend all our clients take advantage of.
APJ Accountancy - A team of Chartered Certified Accountant regulated and monitored by The Association of Chartered Certified Accountants (ACCA).
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