4 Key Tips for an Effective Business Presentation!

Most of us will have to give a presentation at some point. You will probably use PowerPoint, which can be a good thing, if it is used correctly. Here are a few top tips.

1. Engage your audience

When it comes to delivering a presentation, your goal is to engage your audience. The presentation itself is only the start - your aim should be that your audience will want to continue to interact with you again in the future. This will give you the opportunity to work on your business relationship with them, positioning yourself as a subject matter expert, and building trust.

2. Encourage your audience members to interact 

Using PowerPoint becomes much less of a crutch if you have an interacting audience. Instead, it becomes a nice tool to help you along. The real catalyst in that situation is the discussion itself and you should use your slides as discussion points. They will help you to keep your thoughts organised and act as a framework for the discussion.

3. Ask thought-provoking questions 

Asking the right questions will help you to bring your presentation to life. You want your audience to think about the points that you are making and engage in conversation. Make it clear that you value the views of your audience and encourage them to share their opinions with the rest of the room.

4. Follow up in a new way

It is important to follow up with your audience after your presentation. However, you could think of new ways to follow up. For example - set a PDF of the key points on a timer so that it is automatically emailed to your attendees at the end of your presentation. Another option would be to send a hand written thank you note with a USB key attached containing the slides. The key is to be a bit different, and therefore memorable.

Effective presentation will set you apart from the generic crowd and keep your audience engaged.

-PJ 
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