How close are you to reaching your
targets for this year?
We
work with dozens and dozens of business owners, each with varying degrees of
success, but I can tell you for certain, the most successful businesses and
business owners we work with have clearly defined goals, objectives and
targets. They also monitor progress EVERY month—at our insistence.
This
is something we’ve learned along the way.
Most business owners that do set goals and targets are often poor in
following through. It’s my belief the key reason for this and a lack of
achievement, is very little monitoring and measuring.
There’s
little use in setting goals if you only review them once a year or even two or
three times a year. Each and every month, you need to…
- Review your goals, objectives and targets
- Monitor if you’re ‘on target’ or ‘off target’. In fact, there’s a very good reason to monitor twice a month—once mid-month and then again at the end. If you leave your monitoring until the end of the month, you have no way of meeting the monthly target, but midway through you can do many things to get on target by the end of the month
- After monitoring progress, you can then alter, amend or scale up your tasks and activities to make sure you get back on target or take advantage of the over achievement, to blow your targets out of the water
With
this level of monitoring, coupled with the frequency of doing it, you’re much
more likely to achieve the targets you set your business—on one condition...
To
achieve any of your goals, objectives and targets, implementation and
follow-through is key.
Sure,
sometimes you can get lucky and, when a business has momentum, this can
continue for some time, but it’s never worth the (foolish) risk of inactivity.
As
a general rule, you’ve either got to do more or change what you’re doing, if
you want to improve performance. Doing the same thing won’t change anything. It
really is that simple. But, ultimately, one question I often ask clients is
‘How badly do you want it?’ Time will tell!
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