Hashtags - Getting More Exposure on Social Media

Hashtags were first created by an early Twitter user as a way to keep up with new abbreviations and trending phrases. While they were originally implemented into the Twitter platform, hashtags can now be used across a wide variety of social media sites. The proliferation of hashtags is truly incredible. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between.

In short, a hashtag is a word or phrase that is preceded by a number sign, in the form of #keyword. Hashtags are commonly a single word, something like #marketing, but sometimes they can be comprised of an entire phrase, like KitKat's #HaveABreak.

When you're using hashtags in your content, you're identifying the most important and popular keywords to highlight. Users are able to search through social media, both on individual platforms and on third-party websites which scan many different news streams, and find you or your message by the hashtags you've associated with it.

Two types of hashtags

There are essentially two types of hashtags: those that consumers can identify with your brand, and hashtags that are currently trending.

Hashtags which represent your brand are the ones you should be focusing on in the long-term. These are phrases that should be highlighted on a regular basis in your posts and tweets, and will serve as the foundation of your hashtag marketing strategy.

Trending hashtags are phrases that are really popular on social media and have the possibility to bring you a lot of online profile in a short period of time. While Twitter provides the most popular hashtags directly on its site, other websites like Sprout and Trendsmap can make it easy to find out what words and phrases are trending across various different social media platforms. It's important to keep it relevant. Make sure your hashtag is related to your post content. Using one or two keywords and phrases in your posts is acceptable, but refrain from putting too many in there at once. Not only does this take away from the content you’re actually trying to promote, but it can also push consumers away who see the practice as unprofessional.

Which hashtags to use

Websites such as Hashtagify.me and Twellow.com are great tools which have lots of data you can use to analyse hashtags. These tools allow you to identify which are the most popular or relevant hashtags. When you type in a hashtag, these services will show you other hashtags to consider and will display how popular each hashtag is and how closely it correlates to the original. This information is invaluable to business people who want to promote their products and services over social media. By using keywords that are truly relevant to your product, service, or even just your target market, you can connect with a wide range of prospective customers.

The BlackBerry Priv - How Blackberry entered the Android Market?

The new Blackberry Priv is BlackBerry's first Android phone. That means you get BlackBerry's best productivity features, like BlackBerry Hub and Blend, and supreme security, plus access to around 1.5 million Android apps. Not only do you get more apps than ever, Android also gives you the flexibility to personalise everything about your device.

Image Source: thetechportal.in

The BlackBerry Priv's best feature is probably its slide out keyboard. This is complemented by a 5.4-inch screen coated in Corning Gorilla Glass 4, it has a relatively high pixel density paired with a 1440p resolution, leaving text sharp and crisp and images looking attractive. The device also features the signature professional BlackBerry styling.

The Priv also has a curved display. The phone's sliding mechanism means the screen doesn't wrap around quite as completely as Samsung's Galaxy S6 Edge+, and it isn't as useful. Samsung's curved displays let you store app shortcuts, or serve up notifications, or keep tabs on missed calls. The Priv's curved sides host a fairly mundane productivity app and a little battery status indicator when you're charging the device.

The phone offers NFC connectivity for file sharing or shopping with Android Pay, and there's a single micro USB 2.0 connector at the bottom that's SlimPort enabled - with the right adapters, you can get HDMI, DVI and DisplayPort connectivity, as well as the ability to output 4K video at 30 frames per second.

The Priv is equipped with an 18-megapixel camera engineered by German lens manufacturer Schneider-Kreuznach. Features like phase detect autofocus mean you'll have a better shot at capturing the action, and the dual colour LED flash promises to brighten up your shots without casting an unsightly blue or yellow haze on your images.

Blackberry specs the phone with powerful processors. The Priv is powered by a 64-bit, Snapdragon 808 hexa-core system-on-chip (SoC). There's a dual-core 1.8GHz CPU that the phone will tap for high-intensity tasks, and a 1.44GHz quad-core CPU that'll be slower, but more energy efficient, for general phone use.

The Priv is the phone BlackBerry fans have been waiting for. It has BlackBerry's security, a physical keyboard paired with a spacious, beautiful screen, and access to Android apps. If you're an Android fan who likes a nicely designed smartphone that is a true alternative to Samsung, LG or even Apple, then this could be the phone for you.

Collection Of Unpaid Tax Through Your Tax Code!

Remember that HM Revenue and Customs can collect tax debts by adjusting your Pay As You Earn (PAYE) tax code. HMRC refers to this as ‘coding out’. The effect of this is to recover the tax debt from your pay or pension, by increasing the amount deducted during the tax year. This applies if you have a debt with HMRC and:

• are an employee paying tax through (PAYE) and/or
• receive a taxable UK-based private pension.

This facility is available if your annual earnings are £30,000 or more. To do this, HMRC apply a sliding scale to your main PAYE income. The maximum amount that can be coded out is £17,000 where your earnings exceed £90,000 a year. These changes will only apply to underpaid Self-Assessment and Class 2 National Insurance debts and Tax Credit overpayments. Changes will then be reflected in your 2016/17 tax code.

Coding out the unpaid 2014/15 tax is only possible if you submitted your paper tax return by 31 October 2015 or file your tax return online by 30 December 2015. If you would like your outstanding tax collected through PAYE please ensure that we receive your tax information in good time to meet the 30 December deadline!


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Payrolling Of Benefits In Kind - HMRC Update!

Legislation to require employers to report 'Benefits in Kind' in real time as opposed to the end of year form P11D was included in the first Finance Act of 2015. However, there are concerns amongst accountants that this should not be mandatory until 2017/18 at the earliest, as many employers are only just getting to grips with real time processing of basic wages and salary data.

The new system will require employers to calculate the cash equivalent of the Benefit in Kind and effectively spread it over the tax year. The tax due on benefits will then be collected by adding a notional value to the employee’s payroll, rather than reporting the Benefits in Kind separately on the end of year form P11D.

End of Informal Payrolling process

If you have an existing informal payrolling arrangement with HMRC this will stop on 5 April 2016.

If you continue with this process the P11Ds you submit may be processed and your employees may be taxed twice on their benefits. To avoid this you should use the online PBIK service to register the benefits you’re payrolling. This means you’ll no longer need to submit P11Ds for payrolled benefits and expenses.

More about Payrolling Benefits in Kind online service

Please get in touch with us if you would like to use this system for 2016/17 as you will need to register with HMRC before 6 April 2016.
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Tax Diary Of Main Events - December 2015 & January 2016

Taxes due to be paid on the months of December 2015 and January 2016 for businesses:

UK Tax Deadlines for December 2015 & January 2016

Date	What’s Due
December 19, 2015	PAYE & NIC deductions, and CIS return and tax, for month to 5/12/15 (due 22 December if you pay electronically)
January 1, 2015	Corporation tax for year to 31/3/15
January 19, 2015	PAYE & NIC deductions, and CIS return and tax, for month to 5/1/16 (due 22 January if you pay electronically)
January 31, 2015	Deadline to file 2015 SA tax return online
January 31, 2015	Income tax balancing payment for 2014/15, plus CGT for 2014/15
January 31, 2015	Income tax 1st payment on account for 2015/16

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